Luraco i11 series · Made in USA
Luraco i11 Billionaire Edition Massage Chair
$24,990
Starts shipping early November · Free curbside delivery to the US & Canada
Everything in the Special Edition, plus
- Customize every auto program
- Your photo on the remote's welcome screen
- Built-in wireless phone charger
- Authorized Luraco dealer · new from Luraco's factory
- Warranty: 5 yrs parts, 3 yrs in-home labor, 10 yrs leather
- 30-day returns · we arrange pickup
The i11 Billionaire Edition is the Luraco i11 made fully yours: everything in the Special Edition plus full software customization of every auto program, your photo on the remote's welcome screen and a wireless charger. Fits users up to 6'9" and 300 lbs.
Photos show the standard i11 in each color. Edition trim differs; edition photos coming from Luraco.
What the Billionaire Edition adds
- Everything in the i11 Special Edition
- Level II software customization: customize every auto program
- Your photo on the remote's welcome screen
- Built-in wireless phone charger
Edition details as listed by Luraco's dealer materials; we confirm the final spec sheet with Luraco before your order ships.
What's new in the Luraco i11
- 3D calf and knee massage system (patent pending): rollers knead the calves while airbags compress around the knees. Luraco calls it an industry first.
- Calf stretching and spot or full-coverage calf rollers: work one tight spot or let the rollers cover the whole calf.
- AI spinal detection: a body scan maps the curve of your spine so the rollers follow your shape.
- Five heat zones: calves and knees added to the lower back, hands and feet.
- Deeper zero gravity recline and stronger stretch programs than the i9 series.
- 8 user profiles (up from 5 on the i9) and new AI-powered software, updated over Wi-Fi.
Built on the i9 Max Plus
- Patented Split L-Track that runs from the neck into the glutes
- 3D Butterfly robotic rollers
- Powered easy-entry armrests with hand and arm stretching
- Heel-to-toe foot rollers, hand rollers and adjustable shoulder massagers
- Full-body stretch and body twist
- Wireless touchscreen remote, voice guidance, Bluetooth speaker
- Genuine leather, Warm Chair pre-heating
Warranty, delivery and returns
- Luraco warranty: 5 years parts, 3 years in-home labor, 10 years leather (home use). Optional 2 extra years of labor.
- Free curbside delivery to the lower 48 states and Canada (duties included), or in-home delivery with full setup for $500. The carrier calls 1–2 days ahead to schedule.
- 30-day returns: we pick the chair up; full refund minus $250 return shipping.
- Sold by an authorized Luraco dealer. Every chair ships new from Luraco's factory in Arlington, Texas, with the full factory warranty.
Questions about fit, editions or delivery? Call 888-772-8804 and talk to someone who sells these chairs every day.
Production of the i11 series starts November 2026. We confirm your delivery window when you order.
Compare the i11 editions
| Compare editions | i11 | Special ★ | Big & Tall | Billionaire | Royal |
|---|---|---|---|---|---|
| 3D calf & knee massage · AI spinal detection · 5 heat zones | ✓ | ✓ | ✓ | ✓ | ✓ |
| Second 3D robotic engine | — | ✓ | * | ✓ | ✓ |
| Your name on the remote + genuine-leather name tag | — | ✓ | * | ✓ | ✓ |
| Backup power (returns upright in an outage) | — | ✓ | * | ✓ | ✓ |
| Customize every auto program · your photo on the remote · wireless charger | — | — | — | ✓ | ✓ |
| 18K gold-plated trim and solid 18K gold nameplate | — | — | — | — | ✓ |
| Fits up to | 6′9″ · 300 lbs | 6′9″ · 300 lbs | 6′10″ · 350 lbs | 6′9″ · 300 lbs | 6′9″ · 300 lbs |
| Price | $13,990 | $15,990 | $17,990 | $24,990 | $29,990 |
When does the Luraco i11 ship?
The i11 starts shipping in early November. Orders ship in the order they're placed, and we confirm your delivery window by phone when you order.
How is the i11 different from the i9 Max Plus?
The i11 adds a 3D calf and knee massage system with calf stretching, AI spinal detection, calf and knee heat (five heat zones in all), a deeper zero gravity recline and 8 user profiles. It keeps the i9 Max Plus Split L-Track, 3D rollers and easy-entry armrests.
Which edition should I choose?
The i11 suits most people up to 6′9″ and 300 lbs. The Big & Tall Edition is rated to 6′10″ and 350 lbs. The Special, Billionaire and Royal editions add a second 3D engine, personalization and luxury finishes. Call 888-772-8804 and we'll help you pick.
What does delivery cost?
Curbside delivery is free to the lower 48 states and to Canada, with customs and import fees included. In-home delivery with full setup is $500 in the contiguous US. See the delivery policy.
What warranty comes with the chair?
Luraco's warranty for home use covers 5 years of parts, 3 years of in-home labor and 10 years on the leather. With your i11, we add 2 more years of in-home labor coverage free (a $500 value).
Can I return it?
Yes. You have 30 days from delivery. We arrange pickup and refund the full price minus $250 for return shipping. See the return policy.
Are you an authorized Luraco dealer?
Yes. Every chair ships new from Luraco's factory in Arlington, Texas, with the full Luraco factory warranty.